What is User Flows?
User Flows is a graph that shows the parts that users will interact with in order to do something. Canh Cam will guide you step-by - step to help customers meet their needs in the shortest period of time. Businesses often use User Flows graphs to evaluate customer experience and restrict customers from leaving the website without using the conversion feature.
Let's take a preliminary example of an interior design company. This company can improve its User Flows by providing detailed installation instructions for videos on the Knowledge Base Site, including common questions. It will be one of the resources to support the company answering client questions 24/7. It also helps guide customers to contact Customer Services when they want to know more about the product(s).
User Flows is a form that helps your business to actively control Customer Services. It helps to increase conversion rates for E-Commerce websites as it helps customers avoid taking extra action to reach their products or services and to address issues affecting their conversion progress. (Read this article and learn how to improve the conversion rate of your e-commerce websites)
Typically, businesses are improving User Flows through charts. This chart will provide customer actions and simulate how they interact with the products and services of the company.
Let's figure out!
The User Flows Chart
Lines shown on the User Flows Chart will perform customer actions and show clear opportunities to improve the User Experience. It will list either a sequence or an action so that they can reach a product or service and make a decision on the product or service.
Here are 6 tips you can use to design your own User Flows
6 tips for an effectively User Flows
1. Point out the issues
Get the point of view of the customer to know the problems they encounter and how they solve them. You need to remember that every client might have a lot of different options, make sure you 're trying to solve those things in different ways.
Some ways you can use to evaluate the User Flows and User Experience:
- What users are trying to do with the website?
- The reason of those things? What motivates them to do that?
- Does the website meet their needs?
- What prevent them from achieving their needs?
2. Identify the users
You will need to set up a detailed dashboard for the user audience of your website, including what they like, what they don't like, their habits and their needs when accessing your site. Other factors such as gender , age, location, etc. may also be included.
Assuming that your user object makes the user flow design easier and more user-friendly. It also helps you to know who is using the website and how it is used.
3. Set out the customer's using history.
The next step is to set out the using history of each user, which will help you to understand them well while using your website. It should be accompanied by the time the user completes the action, their thoughts , feelings, touch points, these things have a major impact on the stage that users take important action.
Below is an example of a user's using history, which shows how a person uses a website. You can use this to do the same for your website.
4. Entry points
Once you have a user history, you should start with an entry point. This is essential because the user history depends on where you start using your website, when and how you know your site. For example , users who go directly to canhcam.vn will have a different itinerary than the one who finds us using Google's "website design" keyword.
User Flows are therefore also different because two users have different entry points, and the level of understanding about Canh Cam is also different. A loyal customer, or at least customers who have known Canh Cam before, and the other one-it is probably the first time that the customer has visited Canh Cam. If you want to be successful in building User Flows, you need to use different solutions for these two types of customers.
5. Using drafts
Don't try to create a beautiful chart that might seem harmless, but it's not. Your chart needs to be changed a lot at the beginning. In addition, you haven't really mastered how your chart works, what the chart actually conveys. Let there be drafts that will make it easier for you to get to grips with the information. It's not difficult at all making a nice-looking one when everything works well.
6. Try different kinds of charts
You may have the designs, but making them a real one can be complicated, unclear or the important components on the website are not shown. That's why you're going to have to try a lot of different charts. You'll probably have to tweak the features, images , text, and then wait for the results. You can consult with users to find out what's still exists and whether it's really user-friendly or not. Getting a complete User Flow for the website takes time, so don't be discouraged.
Some referred User Flows:
1. User Flows for a website application
This one shows the links that users can follow to navigate the web application. With a simple design, the graph clearly shows the logic of each step of use of the product(s) in many different parts.
2. User Flows on a school website
This type of graph also shows links that users can interact with and navigate on the site. However, it is accompanied by an explanation part of the actions that users can take at some points.
The website design team focuses on this aspect in order to ensure that users have the best experience. Contact us: Canh Cam – HCM City website design agency.