Along with the strong development of information technology, websites are increasingly popular to meet the needs of promoting products and business information to customers. One of the top criteria when it comes to web design is "SEO standards."So, what is the actual SEO website design?
1. What is a SEO website?
Many companies advertise their website design services with the slogan: SEO Standard Website Design Company. But do we understand what SEO is and how important it is to design a website?
SEO stands for Search Engine Optimization, which means “Search Engine Optimization”. And website SEO is a set of methods to improve a website's ranking on the search engine results page - SERPs (most commonly Google).
A standard website will be designed with configurations, features so that Google or any other search engine can easily collect data and read the entire site.
In other words, SEO standard web design plays a crucial role in helping the website to be in higher positions when users search for related keywords on the search bar.
2. SEO website and its benefits
Designing a SEO web brings enterprises a lot of benefits.
A standard SEO website helps the products of the business stand out more than other products and attract customers more effective.
When the customer searches for related keywords, SEO standard sites usually be presented in high rankings, so easily reach customers.
The SEO standard web design must ensure web code elements, interface layout etc. Therefore, the technical problem rate while surfing the web will decrease significantly.
A SEO standard web site design company ensures user-friendly, easy-to-use and product information search, thereby increases satisfaction about experiment for the customer.SEO standard web site design also minimizes other marketing costs. The site is professional, easy to use, which are factors increase customer attention, thereby limiting advertising segments on other mass media and saving business costs.
3. SEO websites checklist based on Google's algorithm
SEO checklist is crucial to double check the steps of SEO process, ensuring to improve the efficiency of websites. Some other tasks may arise during the process, however, basically, there are 9 steps you need to know:
3.1 Titles and Descriptions must not be overlapped
A SEO website must have the consistency in the title with descriptions related to the same topic. Title of each trade section ranges from 60 to 65 characters.
The Meta Descriptions section - plays an important role when web information displayed on Google usually has about 140 characters, to ensure full referral information, without losing words.
It is also noted that titles and meta descriptions must be presented briefly, into the right focus and not intentionally crammed with keywords.
3.2 Clear URLs
Permanent Links (URL of the site) must be formatted in full lowercase and clearly separated by dashes, without adding special characters. In addition, additional techniques can be used to help drag traffic to the web.
3.3 Fast page loading speed
Then comes to the page loading speed checking. This reflects the visual effectiveness of the website, because whether it's a user or a search engine, it's easy to be compatible with fast-paced websites.
Fast speed increases customer satisfaction, higher user interaction, thereby supporting increased sales ... As a result, websites will appear in a higher position when entering keywords into search engines.
3.4 Unique content
The SEO standard website must contain as useful and unique content as possible. The information on the website that only the website publishes, will attract more interaction than many websites with similar content.
As it attracts more and more viewers because the content is useful and does not overlap with other websites, the website of that business will grow and appear in the top positions when using search engines.
3.5 Image optimization
Paying attention to illustrations is needed with SEO website design. This is essential for an effective SEO website. A website with too many words will make visitors lose interest, bringing a bad experience.
You can use “Smush.it” tool to resize images without reducing their quality. In many cases, it is advisable to add a brand logo to the image to remind you of the product.
3.6 Logical and identical layout
Seo standard web design creates a website with a unified layout, clearly separated content, easy to read easy to understand. This is also a very important criterion, to assess the level of professionalism of an SEO website.
During the process, more detailed content can be divided into smaller pieces, but basically, the layout of a standard SEO web includes:
Page Title: each page has only one title
Text is separated into short paragraphs with Subheadings
KWhen conducting content writing for the SEO site, you should also pay attention to on-demand keywords in a coherent, non-forced, hesitant way.
3.7 Create XML Sitemap and use the Robots.txt file
XML Sitemap can be defined as a means to help Google understand the structure of the website. In the process of transferring more data through Google, you can also determine which pages are most valuable to prioritize over the rest.
If there are some pages you don't want google index you can use Robots.txt file. This file will notify Google and bots of which pages do not need Index.
3.8 Ensure the UX/UI on site for users
UX means “User Interface”, and the UI is “User Experience”. These are two very important factors when designing the web, determining the effectiveness of the website.
UI relates to user perception for the products, while UX relates to the interface design such as: Like, share, icon, navigation button ...
The reason both UI and UX are important in SEO website design is because they are directly related to users. After all, the effectiveness of a website will be evaluated most directly through the user's engagement with that website.
Ensuring the suitable UI/UX is ensuring the best user experience, driving increased product revenue on websites, and expanding your business reputation.
3.9 Check Orphan Pages
While collecting data for the website crawling purpose, you need to check all sites whether it is sticked correctly into the site structure or not.
OnCrawl's Crossed Analysis studies all the web SEO elements present on the site thanks to the Semantic Crawler and the ability to detect duplicate content effectively.
Designing a standard SEO website is not simple, so you should assign this difficult task to website design units such as Canh Cam to ensure the effectiveness of your website.
SEO website design plays a very important role in the overall effectiveness of the whole website. To meet the technical requirements, the foundational criteria of an SEO web are not easy ones.
Therefore, individuals and organizations wishing to use SEO web design services can consider choosing Canh Cam website design Co., Ltd. This company is prestigious, professional, having many teams with experienced programmers and designers, which will help you design SEO websites to bring optimal efficiency.
- Titles and Descriptions must be unique and not overlap
- Clear URLs
- Fast page loading speed
- Unique content & not overlap
- Image optimization
- Logical and identical layout
- Create XML Sitemap and use the Robots.txt file
- Ensure the UX/UI on site for users
- Ensure Orphan Pages