THE PIZZA COMPANY - REAL ITALIAN CUISINE

THE PIZZA COMPANY - ENJOY YOUR MOMENT

The Pizza Company came to Vietnam for the first time in 2013. Along with the trends of international development and integration, "The Pizza Company" is one of the fastest-growing pizza brands with more than 60 restaurants nationwide and has become a favorite destination of food lovers during the past time.

In addition to the unique pizza products, enthusiastic, friendly service style, convenient delivery service, along with seriousness and focus on development investment we believe The Pizza Company will satisfy the taste of the most discerning Vietnamese customers.

APPROACHING

Along with the era of technology and convenience, The Pizza Company not only brings fast, unique dishes but also gives customers the perfect culinary experience through a variety of service channels: On-site dining, Door-to-door delivery and take away purchases, ... Especially online ordering, the segment accounts for equal revenue compared to the business in offline stores. Along with the era of technology and convenience, The Pizza Company not only brings fast, unique dishes but also gives customers the perfect culinary experience through a variety of service channels: On-site dining, Door-to-door delivery and take away purchases, ... Especially online ordering, the segment accounts for equal revenue compared to the business in offline stores.

Therefore, the development of the website is one of the important parts of The Pizza Company's brand and business development plan in the Vietnamese market.

With the unique nature and development objectives of bringing the brand closer to potential customers and sales website for business, The Pizza Company has jointly deployed two individual web design projects, The Pizza Company Group and The Pizza Company sales website https://thepizzacompany.vn/ focusing on online ordering.

WEBSITE DESIGN

For the e-commerce website, The Pizza Company appreciates the UX, UI of users. As a sales website, convenient operations, easy to find products, and user-friendly are always the priority criteria that they set out.

In our point of view, login and order functions must also be more intuitive without losing too much time of the user when the layout creates, logs, and registers the address for delivery. Sales websites which complex and time-losing in operation will cause the page exit rate and cancel at a high level, affecting the sales revenue of the business.

Besides, the requirements for web design must also be intuitive, fresh, and modern style different from competitors in the current market. But still ensure high brand recognition, while still having an area for introducing brands, new dishes, or attractive promotions that attract the attention of customers.

IMPLEMENTATION

Through the process of exchanging and shaping the design style of the website, Canh Cam has launched designs for sales websites to ensure the priority factors as The Pizza Company desired.

Green tones are always mainstream, mixed with red and black according to the logo's guideline. However, because the blue tone is quite heavy and this is an E-commerce website, it is clear that product information is the priority, so Canh Cam chooses white background is also one of the guideline colors of The Pizza Company to stand out and communicate the most clearly products information to customers, which completely different from previous websites.

With this design, Canh Cam proposes to show the image of the product in a top-down style for pizza products, the image must be clear and even. The goal is for customers to see clearly, directly view the "topping" that the pizza they choose to bring as well as focus more carefully on the product.

INTERFACE

Not only standardize the interface image on PC, Laptop but also mobile devices, tablets, … Canh Cam all show optimality and ensure responsiveness on the equipment in the best way. Help users get the most complete experience when logging into the website on any device.

RESULTS

The Pizza Company website has been born with much higher online profits than before thanks to its convenient features and user-friendly interface.

The website has fully met the expectations of the company, the website expresses the modernity, newness, prestige, and class of The Pizza Company in the FnB market, pizza is full of competition today and increasingly affirms its position in the field.

Canh Cam - Website Design Agency in HCMC, we are proud to be able to offer different designs to different brands, as well as to bring a great experience to our customers.