Contact
CONTACT

SJC

Tradition creates value through a digital foundation.

Beginning with practical steps into the gemstone industry in the 1980s, SJC launched its first product under the Dragon Gold SJC 999.9 brand, revolutionizing gold ring and gold leaf payments in the domestic market. In 1992, SJC became the first enterprise to open the Vietnam Jewelry Exhibition and has maintained this annual tradition to this day. By the early 1990s, SJC had produced 1 million taels of gold. In 2024, beyond jewelry and gold, SJC plans to launch a new product line including handicrafts, watches, eyewear, and most importantly, SJC is partnering with tourism companies to expand the SJC product chain to travelers.

In the journey to bring new products closer to users, SJC decided to collaborate with Canh Cam, a long-term committed partner.

  • Industry
    Jewelry
  • Technology
    ASP.NET
  • Website
    https://sjc.com.vn/

Our Approach

The collaboration between Canh Cam and SJC represents a fusion of technology and precious stones, aimed at creating a digital platform that is both effective and truly reflects the brand’s traditional spirit. Canh Cam initiated the development of a meticulous website with a comprehensive information system, implementing carousel functionality to highlight products in a subtle yet complete manner. The development team focused on clearly demonstrating the value of being the pioneer in opening Vietnam’s jewelry exhibition. With the responsibility of meeting SJC’s specialized gemstone industry requirements, Canh Cam is honored to accompany and develop a modern, user-friendly website, especially for SJC customers, making it easy to track gold price fluctuations, search for product information, and shop online.

Key Features

  • Connection and harmony: The visual consistency of SJC combined with Canh Cam’s experienced team contributed to the website’s success.
  • Harmonious color palette: The dominant color scheme carries traditional undertones with deep gold accented by white and deep navy blue, highlighting the elegance and sophistication of each product.
  • Refined layout: The interface is arranged minimally, not only enhancing the online experience but also helping customers fully appreciate the authentic beauty that SJC jewelry brings.
  • Attention to detail: Every detail on the website is carefully crafted, from product information to pre-purchase, during, and post-purchase support processes, helping customers grasp information clearly and shop confidently at SJC.

SJC - Masterpieces with Soul and Heart

Beyond utilizing the distinctive color palette from the logo, Canh Cam’s creative team also applied subtle decorative pattern details, both elevating product value and creating a differentiation never before seen in jewelry website design in Vietnam. The website features pricing tables and gold price charts updated according to market timing, additionally equipped with world gold information boards and foreign exchange rates that are continuously updated, creating a safe and convenient shopping environment for both customers and SJC.

 

Cánh Cam - Web Design Agency uy tín chuyên nghiệp TPHCM
The Result

Professional jewelry website design is positioned at the forefront of SJC’s marketing strategy – but how can customers truly feel the class, luxury, and actual traditional value that SJC creates? The website serves as the first bridge to establish trust with customers, even before they step into the showroom to experience in-depth consulting services.

Rate this article:
★★★★★
Other Projects
Sony Promotion

Sony Promotion

A promo site to introduce buyers to Sony Vietnam’s new offers, products, and discounts.
KFC Recruitment

KFC Recruitment

A recruitment platform for KFC Vietnam to hire candidates for their restaurants across the countries.
Ecard Chubb

Ecard Chubb

A professional website to tell the brand story and introduce an innovative Ecard for employees and visitors
JYSK

JYSK

The JYSK Ecommerce website integrates multiple systems to provide customers with a seamless online shopping experience.
Rolls-Royce

Rolls-Royce

A simple, elegant, and luxurious website of Rolls-Royce Motor Cars for annoucing its first authorized dealership in Ho Chi Minh City, Vietnam.