Contact
CONTACT

Nutricare

This project demonstrates the power of digital technology in connecting nutrition science with the community, creating a trustworthy and accessible platform.

Nutricare was born from the vision of creating a medical nutrition ecosystem tailored to Vietnamese physiology, with a journey beginning around 2010 – marking 15 years of applying immune nutrition by 2025. From its earliest days, Nutricare pioneered the application of international nutrition science, particularly US standards, to develop superior quality products. Today, Nutricare maintains its leading position in Vietnam’s Food & Beverage industry, with a diverse portfolio exceeding 50 product lines. As Vietnam’s National Medical Nutrition Brand, Nutricare not only dominates the domestic market but also contributes to its social mission, committed to delivering sustainable value through community responsibility programs.

This robust growth further emphasizes the importance of digital presence – where Nutricare can directly and reliably communicate nutrition science messages to consumers. This is where the collaboration story with CanhCam begins: a strategic partner who deeply understands industry needs, helping Nutricare transform its product ecosystem into a dynamic digital platform where health knowledge meets each user’s personal journey.

  • Industry
    Finance - Banking
  • Technology
    Wordpress
  • Website
    https://nutricare.com.vn/

Our Approach

Nutricare sought to convey the message “Medical Nutrition – Science for Vietnamese Health,” emphasizing the application of international standards suitable for Vietnamese physiology, building a brand identity that is trustworthy, scientific, and approachable. From there, CanhCam implemented specific solutions, customized for Nutricare: restructuring the website with a focus on integrating a dynamic content management system, enabling rapid updates of clinical research and nutrition recommendations from the Nutricare USA Medical Nutrition Institute. The design strategy aligned with the industry emphasized scientific clarity – using accessible language combined with clinical data, prioritizing mobile experience to support users accessing nutrition information anytime, and integrating storytelling elements to transform professional knowledge into personalized health journeys.

Key Features

  • Segmented Structure by Target Audience & Nutritional Needs: The website is designed for easy navigation — children, adults, elderly, recovery patients, patients with specific conditions — each group with different nutritional needs. This aligns with Nutricare’s goal of “personalized medical nutrition” and helps users feel the content is relevant to their actual needs.
  • Scientific & Transparent Content Based on International Standards: Rather than simply listing generic benefits, the website provides detailed information about formulas, production standards, international research collaborations, national certifications, and factory food safety certifications.
  • Website as a Nutrition Education & Community Care Platform: By integrating specialized articles on health, nutrition, usage guidelines, and consultations — the website becomes a place where users learn knowledge, not just select products.
  • Professional, Trustworthy, User-Friendly UX: Designed with a serious, clear tone & manner that reflects scientific credibility — helping new users immediately understand the value and mission; returning users easily find products, information, consultations — thereby increasing engagement, conversion, and building a loyal customer community.

Where Clinical Data Reaches Every Vietnamese Family

In a community increasingly focused on health, Nutricare plays a pioneering role as a trustworthy companion, bringing scientific nutrition solutions to help millions of Vietnamese families overcome challenges from malnutrition to aging. The website design by CanhCam has elevated this mission by transforming the digital platform into a vibrant bridge between science and community: from accessible clinical data to real-life stories, the website affirms Nutricare’s core values – delivering high-quality health solutions meeting international standards, contributing to a healthier society.

Cánh Cam - Web Design Agency uy tín chuyên nghiệp TPHCM
The Results

The collaboration journey between CanhCam and Nutricare demonstrates strategic partnership. The sustainable value that the website brings lies in its ability to support Nutricare’s long-term mission: not only introducing products but also educating the community, building trust through scientific evidence, and promoting social responsibility – thereby creating a foundation for continuous growth in the Food & Beverage industry. Looking to the future, the project opens up an expansive vision, such as integrating advanced interactive tools based on user data, helping Nutricare continue to lead medical nutrition trends in Vietnam and beyond.

Rate this article:
★★★★★
Other Projects
Sony Promotion

Sony Promotion

A promo site to introduce buyers to Sony Vietnam’s new offers, products, and discounts.
KFC Recruitment

KFC Recruitment

A recruitment platform for KFC Vietnam to hire candidates for their restaurants across the countries.
Ecard Chubb

Ecard Chubb

A professional website to tell the brand story and introduce an innovative Ecard for employees and visitors
JYSK

JYSK

The JYSK Ecommerce website integrates multiple systems to provide customers with a seamless online shopping experience.
Rolls-Royce

Rolls-Royce

A simple, elegant, and luxurious website of Rolls-Royce Motor Cars for annoucing its first authorized dealership in Ho Chi Minh City, Vietnam.