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IEC GROUP

A digital platform for a pioneering event organizer in technology and innovation in Vietnam.

As one of the leading event organizers in Vietnam, IEC Group specializes in hosting high-level forums, international conferences, and expert seminars on technology, innovation, and digital transformation. With a strong network of partners both domestically and internationally, and experience in organizing large-scale events such as Vietnam DX Day, Smart City Summit, and Cyber Security, IEC acts as a bridge connecting government, businesses, and experts.

As their operations expanded and digital communications became more essential, IEC Group partnered with CanhCam – an experienced web design agency – to build a strategic online platform. The goal was not only to enhance the digital presence but also to redefine the user experience: from exploring event information and registering for participation to creating broader opportunities for connection with business communities and partners across Vietnam and beyond.

  • Industry
    Communications & Events
  • Technology
    ASP.NET
  • Website
    https://www.iecgroup.com.vn/

Our Approach

 

Given the specialized nature of IEC’s work and its target audience of leaders, tech experts, investors, and international organizations, CanhCam approached the project with a focus on building a digital platform that is professional, concise, yet still conveys IEC’s energy and creativity. The website was designed with a modern interface and user journey optimization — from learning about the brand and browsing featured events to accessing detailed information and registering with just a few clicks. A neutral color scheme with creative accents was chosen to evoke trust and flexibility, making the platform suitable for a wide range of users from government agencies and enterprises to global organizations.

Key Features

  • Centralized event management system: Displays ongoing and upcoming events, with integrated registration, schedule viewing, speaker lists, and real-time news updates — all within the website.
  • Flexible, easy-to-update interface: CanhCam developed a scalable layout that enables IEC to independently update new events, upload media, and share post-event content with ease.
  • Optimized multi-device experience: The website maintains consistent and smooth performance across all devices — from desktop to tablet and mobile — allowing users to access information anytime, anywhere.
  • Smart form integration: Forms for registration, Q&A submission, document requests, and newsletter sign-ups are designed for clarity and ease of use, improving interaction and data collection.

A Strategic Communications Channel for Specialized Events

As a top-tier organizer of technology and innovation events, IEC required a website that goes beyond showcasing information — it needed to reflect the organization’s credibility, capability, and strategic role in fostering connections.

CanhCam focused on optimizing the user journey around specific goals: understanding the brand, exploring events, registering for participation, and following up on post-event content. Multimedia elements such as recap videos, event photo galleries, and in-depth articles were embedded to increase engagement and demonstrate IEC’s professional event execution.

The website now serves not only as a communications tool but also as a business enabler — building trust with partners, encouraging user actions (registration, partnership, sponsorship), and supporting IEC’s strategic mission.

Cánh Cam - Web Design Agency uy tín chuyên nghiệp TPHCM
The Result

Since the website launch, IEC Group has seen a steady increase in traffic, a notable rise in registration rates, and significantly improved user engagement time. The modern interface, fast loading speed, and intuitive design helped IEC professionalize its digital channel while reinforcing its position as a leading tech event organizer in Vietnam. This project once again highlights CanhCam’s strength in consulting and implementation, delivering digital solutions that are not only visually impressive but also strategically effective and operationally sound.

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