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Sunshine Equipment

Kitchen equipment solutions for professionals

Driven by the aspiration to be a pioneer in delivering comprehensive and efficient solutions for the culinary industry—ranging from high-quality products to exceptional services—Sunshine Group strives to meet every customer need while contributing to the development of the culinary sector in Vietnam and Cambodia.
“Choosing Cánh Cam as our partner to develop both our corporate and e-commerce websites, we are very satisfied with their services and highly appreciate their dedication throughout the project. They delivered a complete and outstanding website design for us.”
  • Industry
    Kitchen equipment
  • E-Commerce
  • Technology
    ASP.NET
  • Website
    sunshine-equipment.com

Our Approach

After discussions with Sunshine to understand their requirements and goals for future development, Cánh Cam and Sunshine agreed to simultaneously develop two websites: one for Sunshine Group and another for e-commerce. For the corporate website, the focus was on positioning Sunshine’s B2B clientele. Thus, the design strategy emphasized Sunshine’s brand and highlighted the tangible, high-quality projects they have undertaken, showcasing their position in the industry.

Key Features

  • Web Strategy
  • Front-End Development*(User Interface and Experience)
  • Responsive Website Design
  • Content Management System (CMS)

 ENHANCING IMAGE – BRINGING THE BRAND CLOSER TO CUSTOMERS

As a renowned name in the industry, Sunshine specializes in kitchen equipment solutions featuring cutting-edge, intelligent, sophisticated, and reliable technologies. However, in the digital age, we understand that presenting a polished and professional image to customers is a strategic advantage that can elevate Sunshine’s brand to new heights. That’s why we partnered with Cánh Cam to create unique website designs that reflect Sunshine’s identity and tell the story we want our customers to understand.

NOT JUST A KITCHEN EQUIPMENT PROVIDER

At Sunshine, we are more than a supplier of kitchen equipment. We offer tailored advice aligned with your business direction, leveraging years of industry experience. We create custom products that match your restaurant’s style, maintain and service your equipment, and even assist with workforce training and development through culinary experts.

However, with our outdated website built long ago, we realized we were missing out on potential customers in the online market. In the digital era, a robust online marketing strategy is incomplete without an essential tool—a well-designed website.

Through innovative website designs, Sunshine aims to showcase its strengths and values, project a more professional image, and drive growth in online revenue.

Cánh Cam - Web Design Agency uy tín chuyên nghiệp TPHCM

IS ONE WEBSITE ENOUGH?

After discussions with Sunshine to understand their requirements and future development goals, Cánh Cam and Sunshine agreed to develop two websites simultaneously: one for Sunshine Group and another for Ecommerce.

For the corporate website (Group), the focus is on showcasing the services Sunshine offers and the projects they have successfully completed. Beyond being a supplier of kitchen equipment, this website emphasizes Sunshine’s reputation in the industry.
This site is targeted at B2B customers, with the design strategy aiming to highlight Sunshine’s brand through real, high-quality projects that reinforce their industry position.

For the Ecommerce website, the target audience is B2C customers. Thus, the focus is on products, promotional programs, and policies for both wholesale and retail customers. The goal is to expand Sunshine’s business reach online while enabling customers to easily browse prices and explore detailed product features

Cánh Cam - Web Design Agency uy tín chuyên nghiệp TPHCM

DESIGN STYLE

As a seasoned kitchen equipment provider, Cánh Cam needed to convey strength, stability, and reliability throughout the design of the Sunshine website.

Since their products are industrial kitchen machinery and equipment, the design naturally lacks the vibrant colors, shapes, or softness typically found in fashion or toy websites.

To align with Sunshine’s brand, we incorporated the deep red from their logo and combined it with a dark gray and black palette, contrasted by white elements. This color scheme exudes strength without making the corporate website feel overly dark. A touch of red is added to the Ecommerce site to highlight price icons and maintain consistency.

Although the two websites differ in goals and features, the design approach ensures they share a cohesive visual identity, preventing the feeling that customers are viewing two websites from entirely different companies. The primary aim is to leave a strong impression and reinforce Sunshine’s brand identity in the minds of all visitors to their websites.

The Result

The Sunshine Equipment website has officially launched and gone live after an extensive period of planning, ideation, and collaboration to achieve the best possible outcome. To date, the website operates smoothly, steadily reinforcing Sunshine’s brand position within the industry. Additionally, the Ecommerce site has delivered substantial and stable revenue growth, aligning with the development plan Sunshine had envisioned.

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