Contact
CONTACT

The 350F

A sophisticated digital showroom reflecting the brand’s identity through an elegant pastel interface, authentic product imagery, and a seasonal product catalog.

The 350F is a premium patisserie brand based in Ho Chi Minh City, launched in 2018 as an online bakery specializing in Mousse cakes. Over nearly seven years, the brand has expanded its offerings with a diverse range of products, always adhering to its core principle of “Natural – Less Sweet.”

Guided by its motto “Always for the Customer,” The 350F is committed to continuous innovation and creativity, blending the skilled craftsmanship of its talented bakers to deliver exceptional products that cater to refined tastes. To achieve this, The 350F partnered with CanhCam to create a comprehensive online platform that serves as both a product showcase and a seamless shopping channel, catering to individual customers and bulk corporate orders.

  • Industry
    Restaurant
  • Technology
    Wordpress
  • Website
    https://the350f.com/

Our Approach

With the goal of transforming the website into a “digital showroom” for The 350F, CanhCam developed a WordPress platform that fully embodies the brand’s identity—from its commitment to natural ingredients and modern production processes to its “Natural – Less Sweet” philosophy. The interface is optimized for product exploration, featuring authentic imagery, detailed descriptions, and an engaging layout, enabling customers to easily browse and place orders for personal or business needs.

Key Features

  • Virtual Patisserie Experience: The interface recreates a high-end bakery on-screen, with a pastel palette of cream and soft pink evoking elegant sweetness. Professional photography showcases each product—from velvety mousse layers to crisp tart shells—creating a “see it, crave it” sensation.
  • Seasonal Product Catalog: Unlike standard e-commerce sites, CanhCam designed a catalog structure tailored to the premium patisserie industry, organizing products by seasons (Mid-Autumn Festival, Christmas, Tet) and signature lines (Mousse, Tarts, Tin Box Cakes, Giftsets).
  • Seasonal Collection Showcase: The “Featured Products” section is crafted like a culinary art gallery, presenting items like Double Cheese Longan and Tiramisu Gold Version with high-quality studio images and compelling ingredient storytelling.
  • Seamless “Virtual Table Service” Cart: The shopping experience is optimized for F&B customer behavior, with real-time cart tracking and direct hotline (18008287) or Zalo integration for personalized consultation, ideal for corporate orders.

Crafting Joyful Indulgence

Since its launch, the digital platform has elevated The 350F’s online presence, captivating customers during festive seasons and everyday purchases alike. The responsive interface, smart filtering tools, and striking visuals deliver a smooth shopping experience that engages users. Features like the dynamic cart, seasonal collections, and user-friendly design create an enjoyable purchasing journey, poised to drive impressive online engagement and revenue growth.

Cánh Cam - Web Design Agency uy tín chuyên nghiệp TPHCM
The Results

Desserts are more than food—they are an art form that sparks joy in every moment. The 350F’s WordPress-based website is a vibrant digital world where customers can immerse themselves in masterpieces like Chocolate Dreamcake and Tiramisu through vivid imagery and evocative descriptions. This online space spreads culinary artistry, connecting households with unforgettable sweet experiences.

Rate this article:
★★★★★
Other Projects
Sony Promotion

Sony Promotion

A promo site to introduce buyers to Sony Vietnam’s new offers, products, and discounts.
KFC Recruitment

KFC Recruitment

A recruitment platform for KFC Vietnam to hire candidates for their restaurants across the countries.
Ecard Chubb

Ecard Chubb

A professional website to tell the brand story and introduce an innovative Ecard for employees and visitors
JYSK

JYSK

The JYSK Ecommerce website integrates multiple systems to provide customers with a seamless online shopping experience.
Rolls-Royce

Rolls-Royce

A simple, elegant, and luxurious website of Rolls-Royce Motor Cars for annoucing its first authorized dealership in Ho Chi Minh City, Vietnam.