Ruou Viet Au

The aspiration to create a digital space that not only honors the sophistication and prestige of the brand, but can help users discover and choose premium beverages suitable for every celebration or everyday moment of enjoyment.

As a specialized unit for importing and distributing premium beverages, focusing on wine, spirits, and related food products. With a journey of over 20 years, the company has expanded its network from North to South, bringing diverse choices such as French wine, Scottish whisky, and Korean beverages, always ensuring original quality along with responsive support services. By 2024, they have affirmed their important role through participating in supplying major parties in the capital and the largest city in the South, pursuing the philosophy “Pure flavors from every region.”

During a period when Vietnam’s beverage industry is accelerating, expected to reach $10 billion USD by 2025, owning a specialized website is the key to connecting with audiences from food businesses to individual consumers. Therefore, Ruou Viet Au chose CanhCam – a leading WordPress development unit – to create an online system that not only showcases merchandise but also conveys cultural values and sophistication in every bottle.

  • Industry
    Food & Beverage
  • Technology
    Wordpress
  • Website
    https://vietaubev.com/

Our Approach

The project was handled by CanhCam like a perfect blending process: starting with deep analysis of Ruou Viet Au’s core characteristics, including extensive supply chain and dedicated consultation, aiming to highlight the premium essence of the field. Then, building a simple yet effective WordPress structure, focusing on main product lines such as Tanqueray gin or Absolut vodka. Content elements were optimized with realistic illustrations from inventory, detailed descriptions of origins and combinations, helping build connections with visitors.

Key Features

The website designed by CanhCam for Ruou Viet Au stands out with exclusive features, specifically optimized for the imported beverage industry, expressing the luxury and specialization of the brand:

  • Artistic Digital Space: The website recreates a premium beverage showroom, using sophisticated dark color palettes with wood brown and copper gold tones, combined with authentic images of bottles like Chivas 18, creating the feeling of stepping into a prestigious wine cellar.
  • Smart and Flexible Product System: Products such as French wine, Patrón tequila, or peach-flavored soju are scientifically organized with filters by tasting style, country of origin, or price range, including detailed information about vintage and optimal storage methods.
  • Beverage Culture Experience Zone: The “Beverage Journey” section brings unique stories about each product, such as the distillation process of Glenfiddich whisky, illustrated with real images and origin information, inspiring passion for exploration.
  • Contextual Consultation Feature: The website integrates a “Tasting Recommendation” tool, allowing users to input information about usage occasions (dinner parties, gifts) to immediately receive a list of suitable liquors, providing personalized and convenient experience.

Building a tasting legacy

After launch, the online platform elevated brand recognition, attracting large volumes of traffic from premium restaurants to beverage enthusiasts thanks to mobile-friendly design, search engine optimization, and in-depth data. The result was an explosion in queries and transactions, with features like custom suggestions and flexible categorization contributing to satisfaction beyond expectations, supporting customers to easily explore and choose quality products.

Cánh Cam - Web Design Agency uy tín chuyên nghiệp TPHCM
The Results

The liquor industry doesn’t just stop at selling products, but is a journey of spreading passion through every sip. Ruou Viet Au Food’s WordPress site has become a digital icon, where people can admire and learn about choices like Grey Goose vodka, Bombay Sapphire gin, or Chilean wine through authentic images and rich information.

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