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Quy Khoi Su Tu Tam

The story of transforming a noble mission into digital language, where CanhCam partnered with Quy Khoi Su Tu Tam to build an ecosystem that goes far beyond the traditional website concept.

Born from a belief in the power of compassion, Quy Khoi Su Tu Tam has been making its mark in the community over the past half-decade. From love-carrying vehicles to the highlands of Quang Tri, to accompanying flood-affected families in Central Vietnam, the foundation has written beautiful chapters of history with the spirit that “every small action can change a destiny.” The “Nurturing Future Seeds” initiative not only provides scholarships to disadvantaged children but also nurtures dreams of a better future generation. Meanwhile, medical interventions at Da Nang Hospital and charity housing projects in Hue have proven that love can be materialized into concrete changes. The pinnacle was the “United to Overcome Waves” campaign in 2024 – a moving mobilization that helped 500 families overcome natural disasters.

In an era where connection primarily occurs through cyberspace, having an online presence is no longer a choice but has become a necessity for non-profit organizations. Quy Khoi Su Tu Tam recognized that to amplify impact and expand their circle of love, they needed a digital platform capable of converting touching stories into concrete actions. This was when the partnership with CanhCam was formed – a collaboration aimed at transforming the vision of compassion into a compelling digital experience.

  • Industry
    Charity fund
  • Technology
    Wordpress
  • Website
    http://quykhoisututam.com/

Our Approach

CanhCam approached the project with the mindset of a digital storyteller, where every design element serves to retell stories of hope and change. The team deeply researched the foundation’s essence, from core principles like transparency in financial management to commitment to sustainable impact. The information architecture was built following the logic of an emotional journey, starting with inspiring visitors through success stories, guiding them through ongoing campaigns, and ending with clear calls to action to encourage participation. The content strategy focused on authentic storytelling through visual documentation from actual visits to Quang Tri, detailed impact reports, and testimonial videos from beneficiaries.

Key Features

  • Emotional Design Psychology: CanhCam applied emotional design principles to create instant connection with visitors. The color palette was meticulously selected with warm tones – soft orange and gentle blue – to activate feelings of trust and compassion.
  • Interactive Storytelling Framework: Instead of presenting static content, the team deployed a storytelling engine with parallax scrolling effects and progressive reveal techniques. Each campaign like “Nurturing Future Seeds” was presented through multi-layered storytelling – from setting context with moving background videos, to character introduction with beneficiary profiles, and climaxing with transformation results.
  • Building Trust Through Visual Transparency: An interactive financial dashboard was developed, allowing real-time exploration of fund allocation. Users can dive from high-level budget overview to specific spending categories, such as medical support at Da Nang Hospital.
  • User Experience Optimized for Conversion: The donation process was optimized with psychology-based design templates. Multi-step donation forms use progress bars and social proof elements (real-time donation counters, testimonials).

Spreading Impact Through Technology

Charitable work in the digital age requires a delicate combination of human emotion and technological innovation. The WordPress platform developed by CanhCam for Quy Khoi Su Tu Tam operates as a living ecosystem – where compassion meets technology to create sustainable social change. Visitors don’t just browse information but are invited to participate in an immersive experience. Campaign pages for “United to Overcome Waves” use before-and-after image sliders, interactive maps showing impact locations, and real-time updates from field activities. The financial transparency section provides the ability to drill down into spending categories, building unprecedented trust levels with potential donors.

Cánh Cam - Web Design Agency uy tín chuyên nghiệp TPHCM
The Results

The collaboration between CanhCam and Quy Khoi Su Tu Tam created a WordPress website that is not just a digital platform but also a flame spreading humanitarian spirit, fully reflecting the foundation’s mission in supporting education, healthcare, and livelihoods. The website elevated the foundation’s online presence, attracting large numbers of sponsors and volunteers through its warm interface, SEO optimization, and emotionally rich content, leading to significant growth in website traffic and donations. Features such as responsive design, online donation buttons, and interactive financial reports provided a smooth user experience, helping the community easily participate in campaigns like “Nurturing Future Seeds” or “United to Overcome Waves.”

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