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Nuty Cosmetics

Connecting the beauty journey of millions of Vietnamese women through a friendly, modern e-commerce platform.

With over a decade of development, Nuty Cosmetics has become a trusted destination for beauty lovers across Vietnam. From vibrant physical stores to a lively online beauty community, Nuty doesn’t simply sell cosmetics – it inspires, uplifts, and walks alongside women in their journey of self-care.

To expand the user experience in the digital space and optimize order processing and customer care, Nuty partnered with CanhCam – a web design agency with more than 18 years of experience – to build an intuitive, modern e-commerce website that expresses its brand spirit clearly and effectively.

  • Industry
    Comestics
  • Technology
    ASP.NET
  • Website
    https://nuty.vn/

Our Approach

User-centered from the start, CanhCam focused on creating a seamless and emotionally engaging shopping experience – a crucial element in the beauty sector. A soft pastel palette, eye-catching visuals, and minimalist layout were chosen to evoke calmness and femininity. Especially notable is the smart product categorization and filtering system by specific needs (oily skin, brightening, light makeup, etc.), making it easy for users to find the right product. The interface is fully responsive, optimized for smooth browsing and shopping across all devices, anytime and anywhere.

Key features

  • Smart shopping cart – Shopping made easier than ever: The cart interface is streamlined and intuitive, allowing users to update quantities, remove items, or view similar product suggestions right on the page – encouraging higher order value.
  • Simplified and pleasant shopping flow: From browsing to checkout, the process is short, smooth, and easy to complete in just a few steps.
  • Design in harmony with the brand: The gentle, feminine interface and vibrant product visuals reinforce Nuty’s positive and modern brand image.
  • Flexible online customer service: Features like live chat, order tracking, and promotional updates are clearly integrated, helping Nuty maintain meaningful engagement with their customers.

Connecting Emotion, Elevating Experience

In the cosmetics world, shopping isn’t just about functionality – it’s an emotional experience. That’s why CanhCam not only focused on technical performance, but also on storytelling, design, and visual identity to preserve the essence of Nuty: gentle, feminine, yet confident and full of uplifting energy.

In particular, the smart shopping cart was designed to be a seamless part of the journey – clean, user-friendly, and pressure-free, enabling users to easily manage their orders with comfort and clarity. The new website doesn’t just help Nuty reach customers more effectively in the digital space – it also becomes an emotional bridge, where every interaction is cared for, and every click helps spread Nuty’s positive beauty philosophy to a growing community.

Cánh Cam - Web Design Agency uy tín chuyên nghiệp TPHCM
The Result

After launch, Nuty Cosmetics recorded significant improvements in traffic, conversion rates, and overall customer satisfaction. More than just a visual refresh, the project marked a strategic leap that strengthens Nuty’s position in the increasingly competitive online beauty market. The success of this collaboration once again affirms CanhCam’s ability to help brands create digital experiences that are not only efficient but emotionally resonant.

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