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Long Dang

Explore how CanhCam shaped the digital foundation for Long Dang – a breakthrough in the PU industrial sector.

Established in 2019, Long Dang Industrial and Trading Co., Ltd. represents a strategic expansion of Huizhou Yuanan Industrial Co., Ltd. – one of the largest PU system suppliers in Southern China. Long Dang aims to bring advanced Polyurethane System solutions to Southeast Asia, offering materials for rigid, semi-rigid, and flexible foam, elastomers, and adhesives, serving various industries including footwear, furniture, automotive, construction, and bonding. With solid technological capabilities, a specialized product portfolio, and a long-term development vision, Long Dang goes beyond product supply to become a strategic partner for businesses in enhancing product quality and optimizing production processes.

CanhCam is honored to accompany Long Dang on the journey to deliver a refreshed, modern, and professional brand image, enabling the company to shine in the digital space.

  • Industry
    Manufacturing
  • Technology
    PHP & Wordpress
  • Website
    longdang.com.vn

Our Approach

On the journey to build cutting-edge digital platforms, CanhCam strives to deliver optimized and effective solutions through data-backed strategies and measurable results. We approached this project with a clear philosophy: beyond aesthetics, a website must serve as a powerful brand communication tool – distinctive, credible, and value-driven. Our team invested time in researching the PU industry and analyzing B2B customer behavior to develop a streamlined and scalable digital structure and user experience. From Long Dang’s specific requirements and CanhCam’s creative perspective, we delivered a modern, professional website that truly embodies the value Long Dang wishes to convey to its customers.

Key Features

  • Modern, streamlined interface: The layout was fine-tuned to meet Long Dang’s technical and operational needs. The dominant red color reflects the brand’s identity while conveying a sense of strength, precision, and credibility—true to the spirit of the PU industry.
  • Product-focused presentation: Content and visuals are organized clearly and intuitively, allowing customers to quickly grasp the core value of each product category.
  • Effortless content management: A user-friendly WordPress backend empowers Long Dang’s team to easily update and maintain consistency and professionalism across the entire site.

ESTABLISHING A STRONG FOOTHOLD IN VIETNAM'S PU INDUSTRY

With the goal of building a professional and cohesive brand identity, CanhCam helped Long Dang establish a digital platform that is modern, user-friendly, and highly functional. The website not only serves as a product showcase but also demonstrates the company’s deep expertise in PU materials.

Every design and UX element is crafted to highlight Long Dang’s technical strengths and diverse solution portfolio – from flexible foams to specialized adhesives. Everything is presented with clarity and structure, helping customers easily find the right solutions and reinforcing Long Dang’s reputation as a reliable partner in the PU industry.

Cánh Cam - Web Design Agency uy tín chuyên nghiệp TPHCM
THE RESULT

The new website has empowered Long Dang to express a distinctive, professional brand image while serving as an effective communication tool for clients and partners. With an SEO-optimized structure, fast loading speed, and responsive design across all devices, the platform has significantly expanded the brand’s visibility both locally and regionally – solidifying Long Dang’s position as a leading PU solution provider in Vietnam.

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