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Binisun Coffee & Tea

A digital platform that spreads the essence of premium coffee, conveying cultural stories, quality selected coffee beans, and sustainable commitments.

Binisun Coffee & Tea originated from the Central Highlands region, where fertile coffee hills blend harmoniously with indigenous culture, symbolized by the image of a Central Highlands girl and an elephant. Established with the mission of bringing the essence of Vietnamese coffee closer to the world, Binisun has evolved from selectively harvested coffee beans (90-100% red ripe) into a reputable brand, providing products such as green coffee beans, roasted ground coffee, instant coffee, and unique salt coffee. With over 10 years of experience, Binisun not only focuses on product quality but also on preserving the natural values and culture of the Central Highlands, achieving numerous international certifications including Rainforest Alliance, Fairtrade, HACCP, Halal, and VCA.

In the digital age, a professional website is a crucial factor for a brand like Binisun Coffee & Tea to establish its position and reach global customers. The website is not just a place to showcase products but also a bridge to convey the brand story, Central Highlands culture, and sustainable values. Recognizing this importance, Binisun has partnered with Canh Cam, a leading web design and digital solutions company, to build a website that truly reflects the brand identity, optimizes user experience, and enhances online presence capabilities. This collaboration marks an important milestone in Binisun’s journey to bring the essence of Central Highlands coffee closer to consumers both domestically and internationally.

  • Industry
    Food & Beverage
  • Technology
    Wordpress
  • Website
    https://binisuncoffee.com.vn/

Our Approach

Canh Cam approached the project by conducting an in-depth analysis of Binisun’s objectives and target customers, aiming to create a website that effectively conveys the brand values and premium coffee products while being user-friendly and SEO-optimized. The process began with detailed discussions with the Binisun team to understand the vision of promoting Central Highlands coffee culture and high-quality products, meeting the needs of individual customers who love coffee and business partners seeking green coffee beans. Canh Cam designed a modern interface with warm color palettes reminiscent of the red basalt soil of the Central Highlands, incorporating images of Central Highlands girls and elephants to reflect the brand identity, along with responsive layouts compatible with all devices. Content was built to highlight products such as Robusta Natural, Robusta Honey, instant coffee, and salt coffee, integrating articles about coffee culture like “Who is Robusta? – Portrait of a Central Highlands Child,” emphasizing Natural and Honey production processes and international certifications. 

Key Features

Binisun Coffee & Tea’s website stands out with unique features specifically designed for the food and beverage industry, particularly premium coffee:

  • Central Highlands-Inspired Design: The interface uses red earth and green color palettes, combining images of Central Highlands girls and elephants, creating a sense of closeness to indigenous culture and nature. The clear layout highlights products such as Robusta Natural, Robusta Honey, and salt coffee.
  • Interactive Product Display: The product section is designed intuitively with high-quality images and detailed descriptions of blend ratios (e.g., Robusta 80% – Arabica 20%), helping customers easily choose according to their preferences.
  • Brand Story Integration: The website integrates articles like “Who is Robusta? – Portrait of a Central Highlands Child,” not only educating customers about coffee but also conveying Binisun’s cultural and sustainable values.
  • Illustrated Production Process: The website presents detailed steps of Natural and Honey processing, from harvesting to drying, helping customers understand the meticulousness in coffee production.

Bringing central highlands coffee essence to the global market

Binisun Coffee & Tea leads in bringing Central Highlands coffee flavors to consumers domestically and internationally. The website serves as a comprehensive platform, introducing premium products such as Robusta Natural, Robusta Honey, instant coffee, and unique salt coffee, processed from carefully selected red ripe coffee beans. Articles about coffee culture and transparent production processes help customers understand the value of each cup of coffee. The website also highlights international certifications and extensive distribution networks, affirming Binisun’s commitment to quality and sustainability in the food and beverage industry.

Cánh Cam - Web Design Agency uy tín chuyên nghiệp TPHCM
The Results

The collaboration between Canh Cam and Binisun Coffee & Tea has resulted in a highly effective website suitable for the food and beverage industry, elevating Binisun’s digital presence. The website is SEO-optimized, improving search engine rankings and attracting organic traffic from users searching for Central Highlands coffee. The intuitive design and rich content, from cultural articles to product descriptions, have increased visit duration and engagement rates.

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