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Binh Minh Plastic

Building an in-depth online platform that not only showcases products but also affirms the company’s leading position in the plastic industry.

Established in 1977, Binh Minh Plastic Joint Stock Company evolved from a small enterprise specializing in basic plastic pipe production to a leading manufacturer through strategic technology investment and unwavering quality commitment, achieving an annual production capacity of 150,000 tons. Today, the company operates four modern manufacturing facilities across Ho Chi Minh City, Tay Ninh, and Hung Yen, supplying pipes and plastic pipe fittings that meet both national and international standards. As the plastic manufacturing industry increasingly demands transparency and global connectivity, a professional website serves not merely as a product showcase but as a vital bridge for building credibility through international certifications and documented project portfolios. Recognizing this need, Binh Minh Plastic partnered with CanhCam to develop a digital platform that authentically reflects the company’s sustainable values, creating an effective channel to reach customers in the construction and agriculture sectors.

  • Industry
    Industrial production
  • Technology
    ASP upgrade
  • Website
    https://binhminhplastic.com.vn/

Our Approach

Throughout the collaboration with Binh Minh Plastic, CanhCam began by deeply understanding the aspirations of this leading brand in pipes and plastic pipe fittings – a company requiring a website capable of clearly showcasing its manufacturing capabilities, technical standards, international certifications, and diverse product portfolio. After numerous working sessions and direct exchanges, both parties agreed to develop a digital platform with coherent information architecture, prioritizing the experience of key customer segments including contractors, infrastructure enterprises, distribution networks, and investors. This process was executed through continuous dialogue between both parties to ensure all information was presented in alignment with industrial manufacturing characteristics and Binh Minh Plastic’s brand positioning.

Key Features

At this stage, among the distinctive features CanhCam specifically designed for Binh Minh Plastic (beyond just interface, modules, or responsiveness) include:

  • Dedicated “Capabilities & Certifications” Page: CanhCam developed an independent in-depth content section (a micro-site within the website) for Binh Minh Plastic titled “Capabilities & Certifications” – consolidating manufacturing facilities, production lines, ISO/14001, SGBP, WRAS certifications, and corporate development milestones.
  • Interactive Reference Table for Featured Projects: Rather than simply listing projects, CanhCam designed an interactive “Featured Projects” reference table for Binh Minh Plastic, clearly organized by product type/application (residential, infrastructure, urban areas) with images and brief descriptions – enabling infrastructure customers to easily find relevant information.
  • Dedicated Technical Resource Library and Customer Support: Given Binh Minh Plastic’s extensive range of technical products (large-diameter PVC-U, HDPE double-wall corrugated pipes, etc.), CanhCam designed a “Customer Support” module with quick access to ‘Price Lists’, ‘Catalogues’, ‘Technical Guidelines’, instructional videos, and newsletter subscription – all clearly structured with future scalability.
  • “Green Products – Sustainability” Section: To reflect Binh Minh Plastic’s commitment to environmentally friendly products, CanhCam created a dedicated “Sustainable Development” content section integrated with news and green product lines (SGBP – Singapore Green Building Product) – enabling the company to communicate social and environmental responsibility values beyond just products.

Sustainable Industrial Plastic Pipe Solutions for Infrastructure Construction

In the context of the industrial plastic manufacturing sector facing environmental challenges and international standards, the role of SEO has become more critical than ever, helping Binh Minh Plastic’s website precisely reach target audiences such as infrastructure engineers and contractors through specialized keywords like “HDPE double-wall corrugated pipes” or “PVC solvent cement ASTM”. This design not only reinforces Binh Minh Plastic’s position as an industry leader with 150,000 tons/year production capacity and 47 years of experience, but also directly contributes to sustainable development strategy by transforming the digital platform into a reliable bridge between high-quality products and major national projects.

Cánh Cam - Web Design Agency uy tín chuyên nghiệp TPHCM
The Results

The collaboration between CanhCam and Binh Minh Plastic successfully concluded with a comprehensive website that accurately reflects the essence of the industrial plastic manufacturing sector: from its founding history in 1977, development milestones such as the 2023 launch of ASTM solvent cement, to detailed product catalogues with ISO and EN certifications, alongside practical project portfolios demonstrating applications in national infrastructure. This first collaboration not only delivered a professional digital platform but also opened potential for future expansion projects, contributing to the overall development of Vietnam’s industrial sector.

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