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101 Eyewear

This website serves as a digital hub where retail partners can explore curated collections, learn about partnership policies, and stay updated on international eyewear trends—while reinforcing 101 Eyewear’s credibility and brand strength as one of Vietnam’s leading eyewear distributors.

The journey of 101 Eyewear began in late 2006 with a small office in the heart of District 1, Ho Chi Minh City. Over nearly two decades of growth, the company has steadily established itself as one of the foremost eyewear distributors in Vietnam, holding exclusive distribution rights to more than 26 international brands, supported by a nationwide dealer network and a long-standing, dedicated team.

As part of its mission to elevate vision care and lifestyle aesthetics, 101 Eyewear recognized a critical shift in customer expectations. Beyond traditional retail channels, modern audiences increasingly seek a clear, transparent, and inspiring digital experience—one where they can confidently explore eyewear brands and validate authenticity. It was within this context that the first conversations between 101 Eyewear and CanhCam began, laying the foundation for a strategic partnership. CanhCam was invited to reimagine 101 Eyewear’s digital experience—not merely to enhance visual appeal, but to create a meaningful platform capable of transforming visitors into high-quality business leads.

  • Industry
    Fashion
  • Technology
    Wordpress
  • Website
    https://101eyewear.com/

Our Approach

From the outset, CanhCam and 101 Eyewear aligned on a shared vision: the website should not only look refined, but communicate effectively with its audience. It needed to evoke emotion, build trust, and create a sense of immersion—much like stepping into a premium eyewear boutique in the heart of the city. Each eyewear brand required its own dedicated space, supported by strong visuals and in-depth storytelling. Most importantly, the website had to feature an intelligent dealer locator system, enabling end consumers to easily connect with 101 Eyewear’s extensive retail network nationwide.

Key Features

  • Independent brand data architecture: Each eyewear brand on the website is implemented as an independent entity within the CMS. From a technical standpoint, each brand possesses: a dedicated detail page, unique URL slug, and proprietary content (descriptions, imagery, style positioning). This architecture enables scalable expansion of the brand portfolio without disrupting the overall structure, maintaining data consistency as the website grows in scope.
  • Structured dealer network system with geo-location data: The “Dealer Network” system enables: presentation of over 1,300 authorized dealers nationwide. Utilizes structured data fields including dealer name, address, and province/city as a schema that enables both users and search engines to understand regional segmentation and geographic distribution.
  • Editorial content framework for fashion eyewear knowledge: News/Blog articles position the website not merely as a product showcase but as an authoritative knowledge hub providing in-depth consultation for visitors. This content structure is linked to specific brands or products, creating a content network aligned with modern eyewear consumer needs and purchase journey.
  • Multi-Media and rich media integration: Brand vision videos, imagery, and statistical data for brands/dealers—not merely banner images, but a rich media framework configured for user interaction from the landing page. This requires sophisticated media asset management within the CMS, load optimization, lazy loading implementation, and DOM structure engineering to ensure efficient rendering across both desktop and mobile experiences.

Developing a sustainable vision

101 Eyewear is more than a distributor—it is a curator of style and a trusted authority for thousands of customers across Vietnam. The new website is not simply a sales channel; it is a strategic digital asset that reinforces brand presence throughout the company’s broader digital transformation journey. With a redefined digital foundation, 101 Eyewear is able to communicate authenticity, aesthetic direction, and a long-term sustainable vision to multiple generations of customers—from fashion-conscious consumers to professional retail partners.

Cánh Cam - Web Design Agency uy tín chuyên nghiệp TPHCM
The Results

The collaboration between CanhCam and 101 Eyewear marked an inspiring milestone in digital transformation. From articulating brand vision to building a refined user experience, the project successfully translated strategic intent into a functional digital platform. The website not only elevates online engagement but also clearly reflects 101 Eyewear’s core values: authentic international eyewear brands, customer trust, and a strong nationwide distribution network.

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