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LYNK & CO

Far from being just a product showcase website, this platform serves as a central hub connecting the brand, technology, and customers, vividly reflecting Lynk & Co’s DNA: modern, flexible, and designed for the new urban generation.

Lynk & Co was founded with a vision to redefine how people engage with cars in the digital age. From its earliest days, the brand carved a distinct path: blending Nordic design ethos, cutting-edge technology, and an open approach to user experience. On its official Vietnam website, Lynk & Co brings this direction to life through an introduction to its product ecosystem, design philosophy, and the urban lifestyle it champions. Entering the Vietnamese market—a youthful, dynamic landscape with rapid digital adoption—the website transcends its role as a mere information channel. It becomes the first touchpoint, where customers form their impressions of the brand, its style, and the values Lynk & Co embodies. A robust, distinctive, and authentically “cool” digital platform is essential for Lynk & Co to carve out its position in the modern automotive industry.

It was in this context that the partnership between CanhCam and Lynk & Co took root. Both parties shared a fundamental question: How can the website go beyond introducing cars to fully convey a lifestyle and the spirit of motion?

  • Industry
    Oto
  • Technology
    Wordpress
  • Website
    https://lynkco.com.vn/

Our Approach

Lynk & Co sought a platform that captures the brand’s personality and resonates with the right audience. CanhCam approached the project not merely through a design lens, but with a strategic partnership mindset. Through in-depth discussions and analysis, the two teams shaped the website as a digital driving experience: seamless, rhythmically controlled, and always propelling forward.

Key Features

  • Transforming brand values into immersive digital experiences: CanhCam went beyond mere information presentation, restructuring content to weave the three core values—Unique, Open, and Connected—throughout the user journey. This allows visitors to intuitively grasp the brand’s DNA from their very first interactions.
  • Telling the Lynk & Co story through narrative storytelling: The website unfolds as a flowing narrative, guiding users from the brand’s philosophy and international racing achievements (TCR World Tour) to the urban lifestyle Lynk & Co represents, amplifying emotional connection and brand recall.
  • Positioning the website as a strategic touchpoint: Rather than product-centric, CanhCam designed the site as a bridge between brand and customer, enabling exploration, interaction, and seamless transitions to actions like locating showrooms or booking test drives.
  • Brand-centric design that shatters traditional automotive website conventions: The interface adopts a minimalist, modern, and rhythmic aesthetic, setting Lynk & Co apart from the technically dense sites typical of the industry and embodying the essence of global urban mobility.
  • Optimizing the path from emotion to action: CanhCam masterfully integrates emotional elements—such as user testimonials, lifestyle imagery, and brand milestones—with intuitive navigation, forging a fluid journey where brand affinity converts into tangible decisions.

 

LYNK & CO DOESN'T JUST CREATE DIFFERENT CARS

In the broader landscape of modern automotive innovation, Lynk & Co emerges as a trailblazer in fusing technology, design, and urban lifestyle. The Lynk & Co Vietnam website stands as compelling proof of digital platforms’ power to extend brand experiences beyond physical products. It lays the groundwork for sustained growth in a digital-first era, where the website anchors customer engagement ecosystems.

Cánh Cam - Web Design Agency uy tín chuyên nghiệp TPHCM
The Results

The Lynk & Co Vietnam website project embodies a tightly knit collaboration—from decoding the brand’s philosophy and crafting digital experiences to delivering a fluid, emotionally resonant platform. For CanhCam, it signifies a triumphant partnership, evolving the agency from mere designer to the driving force behind digital innovation, partnering with Lynk & Co to captivate the next generation of urban customers.

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