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E.City

The E.City website was established as the central platform to fully convey the vision of a knowledge-based, modern, and sustainable urban development.

E.City was formed as part of TanTao Group’s long-term development strategy in the western gateway area of Ho Chi Minh City, spanning hundreds of hectares with a vision to become an integrated urban area combining residential spaces, education, industry, and services. Through multiple phases of planning and refinement, the project has gradually affirmed its position as a promising destination for both living and investment needs in Long An province. As the real estate market increasingly demands transparency and clear online experiences, E.City recognized that the website could not merely serve as a project introduction tool, but needed to become a channel for storytelling development, building trust, and effectively connecting with customers. From this need, the partnership between E.City and CanhCam was initiated, laying the foundation for a strategic long-term digital project.

  • Industry
    Real Estate
  • Technology
    Wordpress
  • Website
    https://ecitytanduc.com/

Our Approach

E.City understood that they were not just selling real estate products, but an entire living ecosystem. Therefore, CanhCam and E.City worked together to clarify the core message to be conveyed, define the user journey on the website, and agree on a way to tell the project story that was seamless and accessible while still reflecting the scale of the planning. Based on this understanding, CanhCam built a comprehensive solution from content structure and user experience to information deployment methods, ensuring the website not only provided data but also created a sense of trust and proactively guided customers’ exploration behavior.

Key Features

  • Dynamic district presentation following experiential logic: The website integrates a district system with storytelling-driven presentation, helping visitors feel as if they are “walking through” each actual district in the project.
  • Interactive amenity content: Instead of listing generic amenities, CanhCam refined the content, focusing on living values – connection – community, from universities and landscape lakes to cultural and spiritual structures — elements that define E.City’s identity.
  • Effective “News & Events” module integration: Showcasing recent events related to the project such as strategic partnership signings helps increase investment confidence — a distinctive feature that provides social proof for the market.
  • Project brand positioning through distinctive imagery & messaging: The brand storytelling approach is not simply about introducing amenities, but is tied to the philosophy of living, educational values, and the ecological elements characteristic of the project.

E.City - Commercial District, Solid Present, Bright Future

E.City stands out with its systematic development orientation and long-term vision for a knowledge-based and ecological urban area. The website developed by CanhCam has played an important role in enhancing the project’s communication capabilities, transforming this digital platform into a tool that connects planning on paper with customers’ real expectations. Through the website experience, E.City not only introduces the project but also affirms its role as a factor in creating new living standards in the Long An area, while being ready for the next development steps in the sustainable urbanization journey.

Cánh Cam - Web Design Agency uy tín chuyên nghiệp TPHCM
The Results

The website platform not only helped E.City systematize project information clearly but also enhanced the customer discovery experience, effectively supporting communication and sales activities. More importantly, this project marks a successful partnership, where CanhCam not only provided website design and development solutions but also partnered with E.City in building a solid digital foundation for their long-term real estate development strategy.

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