Contact
CONTACT

The Win City

The project was developed to create a comprehensive digital experience, helping customers easily access information and understand the living values that the subdivision offers.

The Win City is a high-rise urban complex developed by Thang Loi Group in partnership with Go An Cuong and Central. The Victory Heights subdivision opens on 2.6 hectares with 6 blocks of 22-28 floors, providing 2,748 apartments (35m²-118m²) and 74 shophouses. The real estate market in western Ho Chi Minh City is booming thanks to synchronized infrastructure such as Ring Road 3 and the HCMC – Trung Luong expressway, attracting key customer segments including young families seeking practical homes, actual buyers prioritizing sustainable value, and professionals working in nearby industrial zones. However, the major challenge is building effective digital tools to overcome geographical distances, personalize information, and inspire trust from the first touchpoint among numerous similar projects. In this context, Victory Heights chose CanhCam as their website design partner, beginning a collaborative journey to transform core values such as green living spaces and comprehensive internal amenities into exclusive digital experiences, ready to win over target customers.

  • Industry
    Real Estate
  • Technology
    Wordpress
  • Website
    https://victory.thewincity.vn/

Our Approach

Victory Heights’ communication goals focused on three pillars: showcasing green living spaces, introducing comprehensive amenity systems, and emphasizing strategic regional connectivity. Based on the core message “Where home is nurtured, every day begins with victories,” the CanhCam team built a content journey following the customer journey, scientifically dividing information for natural absorption. From customer insights, CanhCam developed visual systems, brand storytelling, and website layout according to the “One-Stop Living Hub” positioning, ensuring content was not only comprehensive but also emotionally rich, helping users fully envision life at Victory Heights.

Key Features

  • Display system for 36++ amenities with “musical notes” concept: Each amenity is presented like a “musical note” in the living space. The list is numbered 1-26 with unique names (Maximus Pool, Venus Tennis Court, Soundfest Plaza…). Users can easily visualize the richness of the “one-stop living hub” model.
  • Interactive SVG connectivity map: Custom-designed with connection milestones based on time frames: 5-10-15-20-25-30 minutes. Displays surrounding amenities: hospitals, universities, administrative centers, industrial zones. Helps customers evaluate regional connectivity – a deciding factor in apartment purchases.
  • Apartment floor plan system with 7 types and location diagrams: Organized by tabs: S1, A1, A3, B1, C1, D1, D2. Each apartment type displays: location diagram within the block + detailed floor plan. Supports quick comparison and selection for buyers. Replaces scattered PDF documents with interactive web experience.
  • Hero section with storytelling TVC video: Introductory video at the top of the homepage creates a strong impression. Conveys an emotional message: “where home is nurtured, every day begins with victories.” Brings users into the experience journey from the first second.
  • Smart consultation registration form: Allows customers to select specific needs: 1+ bedroom / 2 bedroom / 3 bedroom / duplex / feng shui consultation. Collects detailed information helping the sales team approach accurately. Increases conversion rate from visitors to quality leads.

ONE-STOP DIGITAL HUB – WHERE ALL LIVING VALUES ARE DIGITIZED

The Victory Heights website plays a pivotal role as a digital marketing tool, becoming the first touchpoint helping potential customers access and interact with the “One-Stop Living Hub” ecosystem – from strategic connectivity to over 36 internal amenities. CanhCam’s exclusive design not only drives conversion through personalized experiences but also builds long-term trust, demonstrating Victory Heights’ class as a leading high-rise subdivision, where every digital element contributes to elevating the project’s image in the eyes of young families and industrial zone professionals.

Cánh Cam - Web Design Agency uy tín chuyên nghiệp TPHCM
The Results

The collaboration between CanhCam and Victory Heights has delivered an effectively operating website platform that is intuitive and perfectly suited to the characteristics of a high-rise project. Thanks to the prominently presented amenity display system, floor plans, and TVC video, the website has played an important role in reinforcing the message about “affordable national apartments” – one of Victory Heights’ core values in the market.

Rate this article:
★★★★★
Other Projects
Sony Promotion

Sony Promotion

A promo site to introduce buyers to Sony Vietnam’s new offers, products, and discounts.
KFC Recruitment

KFC Recruitment

A recruitment platform for KFC Vietnam to hire candidates for their restaurants across the countries.
Ecard Chubb

Ecard Chubb

A professional website to tell the brand story and introduce an innovative Ecard for employees and visitors
JYSK

JYSK

The JYSK Ecommerce website integrates multiple systems to provide customers with a seamless online shopping experience.
Rolls-Royce

Rolls-Royce

A simple, elegant, and luxurious website of Rolls-Royce Motor Cars for annoucing its first authorized dealership in Ho Chi Minh City, Vietnam.