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Pulppy

From accurately analyzing the essence of an industrial enterprise to transforming information into a seamless online experience, the website project has contributed to strengthening Pulppy’s image in both domestic and international markets.

Pulppy, under New Toyo Pulppy (Vietnam), was established in 1998 and has grown into a consumer and industrial tissue paper brand with widespread presence across Vietnam. With an initial focus on high-quality tissue products, Pulppy has gradually expanded its distribution network from retail stores and supermarkets to wholesale channels, while also serving hotels, restaurants, industrial parks, hospitals, and numerous healthcare facilities. Beyond the domestic market, Pulppy has built an international presence through exporting Pulppy-branded consumer tissue to many countries. For an industrial manufacturing enterprise like Pulppy, the website helps standardize, transparently present, and make information easily accessible to all target groups, especially those interested in OEM, export, or distribution. This need for information synchronization and accurate representation of the enterprise’s essence led to the collaboration between Pulppy and CanhCam, where the website serves not only to introduce the brand but also becomes a strategic platform supporting business operations and external relations.

  • Industry
    Industrial production
  • Technology
    Wordpress
  • Website
    https://www.pulppytissue.com/

Our Approach

Throughout the implementation process, CanhCam began by researching Pulppy’s aspirations: a website that could showcase the brand ecosystem, manufacturing capabilities, quality standards, and the company’s export orientation. Understanding these requirements clearly, CanhCam worked directly with the Pulppy team to analyze content in detail, standardize information, and determine an appropriate structure for an industrial manufacturing enterprise. CanhCam built a coherent menu system and content layout, ensuring users could easily find information about the brand, product lines, OEM capabilities, and distribution channels. As a result, the website became a clear, consistent online portfolio document suitable for the image of a large-scale paper manufacturing enterprise.

Key Features

  • Clear hierarchical information architecture—from B2C to B2B and export: The website is designed with a multi-dimensional structure, clearly distinguishing three main customer segments: end consumers (domestic market), business partners/OEM, and export markets. This accurately reflects Pulppy’s business nature—simultaneously a consumer-friendly brand, a manufacturing facility, and a large-scale industrial supply partner.
  • Transparent brand ecosystem presentation: Rather than focusing solely on a single brand, the website clearly displays the sub-brands within Pulppy’s portfolio (Pulppy®, May®, AnAn®…). This presentation method affirms the company’s multi-brand management capabilities while building partner confidence in product diversification capacity and independence from a single product line.
  • Affirmation of manufacturing capabilities and international standards: The website publicly discloses information about manufacturing technology along with the capacity to provide Jumbo Rolls and OEM services to partners. This information serves not only consumers but also business and international partners—helping Pulppy clearly position itself: not just as a “tissue paper brand,” but as a reliable “industrial manufacturing partner.”
  • Design oriented toward scalability and flexibility: The website structure is built with high scalability, easily updated when Pulppy launches new products, participates in events, develops export channels, or enters new markets.

Industrial & Consumer Tissue Paper—Elevating from Manufacturing to Global Partner

Pulppy’s new website, designed by CanhCam, is not merely a showcase for tissue paper products—but also clearly illustrates industrial manufacturing capabilities, OEM supply capacity, export, and multi-channel distribution. With specialized information structure, transparency, and long-term orientation, the website becomes a strategic platform helping Pulppy position its role correctly: from a leading consumer tissue brand to a reputable manufacturer & industrial partner—ready to expand in Vietnam and internationally.

Cánh Cam - Web Design Agency uy tín chuyên nghiệp TPHCM
The Results

Through close collaboration between CanhCam and Pulppy, the website has become a complete digital platform, accurately reflecting the journey from its 1998 establishment to its current leading export position. The project not only fully meets the requirements for specialized content—from development history, industrial production processes to FSC certification and premium product lines like Pulppy Supreme—but also enhances B2B market accessibility, with emphasis on transparency and sustainability.

 

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