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Nam Phat

Building and optimizing a professional website system for a construction materials enterprise, enhancing credibility, customer reach, and search engine visibility.

Nam Phat Steel Mesh Manufacturing & Trading Co., Ltd was established with the goal of providing high-quality metal mesh products to the domestic market. With over 15 years of experience in the steel mesh industry, Nam Phat has established its position by supplying products that guarantee metal content, meet technical standards, and uphold quality commitments. Alongside product development and market expansion, Nam Phat recognized the importance of digital presence – through a website – as the company’s “face” in the online environment, where customers and partners can conveniently access information, learn about products, and place orders.

From this understanding, Nam Phat chose to partner with CanhCam to rebuild and operate their website to professional standards, supporting long-term digital marketing strategies.

  • Industry
    Building materials
  • Technology
    Wordpress
  • Website
    https://luoithepnamphat.vn/

Our Approach

From the project’s inception, CanhCam worked closely with Nam Phat to understand their objectives and requirements, building a professional, user-friendly website optimized for SEO in the construction materials sector. The team conducted market research, developed content structure, and designed specialized UI/UX interfaces for steel mesh, stainless steel mesh, welded mesh, expanded mesh, and woven mesh products. The management system was developed to be intuitive, enabling Nam Phat to easily update products and news. Simultaneously, the website was optimized for speed, SEO standards, and responsive display across all devices. Throughout implementation, CanhCam maintained close coordination to ensure images, technical specifications, and content remained accurate, meeting the specific requirements of the construction industry.

Key Features

  • Specialized product interface by mesh type: each mesh category – welded mesh, woven mesh, expanded mesh, stainless steel mesh, perforated mesh, etc. – is presented in separate modules, allowing users to easily compare and filter by criteria (size, material, application).
  • Clear and detailed technical specifications: when viewing each product, customers can see specification tables (mesh size, wire diameter, coating layer, applications) displayed clearly below product images.
  • Integration of “Numbers That Speak” such as number of provinces served, annual customer volume – building trust for visitors from a digital perspective. (Example: “Supplying goods to over 41 provinces nationwide”, “On average, the company serves 1,450 customers annually”)
  • UX design optimized for construction materials industry: simple yet clear menu, well-structured “Products” and “Business Areas” categories that effectively guide construction industry users to exactly what they need.
  • SEO & page load speed optimization: SEO-compliant structure, optimized images, and appropriate content organization help Nam Phat rank highly on search engines for industry keywords.

Strong Digital Presence in the Digital Era

Since its official launch, the Nam Phat Steel Mesh website has become a crucial digital presence channel, helping the brand reach construction industry customers professionally and effectively. With a multi-platform optimized interface, clearly presented technical specifications, and an intuitive contact system, the website not only builds trust but also shortens customers’ decision-making journey. Standardization in loading speed, searchability, and product display has contributed to enhanced user experience, longer visitor retention, and improved conversion rates from inquiries to actual orders.

Cánh Cam - Web Design Agency uy tín chuyên nghiệp TPHCM
The Results

The website clearly demonstrates the professionalism of a construction materials enterprise: sharp steel mesh product images, clear technical specifications, and logical website structure help users easily find the exact product line they want to view. This collaboration created not just a visually appealing website, but a genuine digital marketing and sales tool for Nam Phat in the construction materials industry. Through this, Nam Phat’s digital presence has been elevated, helping them reach customers effectively and strengthen their position in the steel mesh sector.

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