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HTX An Phat

With the goal of building a WordPress website that not only reflects the solidity and reputation of the brand, but also serves as a reliable launchpad, helping customers easily explore and choose optimal construction material solutions for all projects.

HTX An Phat was born from the mission of providing quality construction materials, meeting the needs of projects ranging from residential buildings to large-scale infrastructure projects such as bridges, roads, and industrial plants. With over a decade of operation, the cooperative has built an extensive distribution network spanning from Hanoi to Ho Chi Minh City, supplying flagship products such as Vicem cement, Hoa Phat steel, and Tuynel bricks, while committing to competitive pricing and fast delivery services. In 2024, HTX An Phat made its mark by becoming the main supplier for the new urban area project in Bac Giang and social housing projects in Da Nang, affirming its position in the industry with the philosophy “Quality builds the future.”

In the context of Vietnam’s construction materials industry developing strongly, with estimated revenue reaching $15 billion by 2025, a professional website is a vital element for HTX An Phat to connect with customers, from large contractors to individuals building homes. Recognizing this importance, HTX An Phat has partnered with CanhCam, a WordPress website design specialist, to build a digital platform that is not just a product catalog but also a commitment to sustainability, quality, and efficiency in every project.

  • Industry
    Construction
  • Technology
    Wordpress
  • Website
    https://hoptacxaanphat.com/

Our Approach

CanhCam implemented the project like an actual construction work: from researching the foundational values of HTX An Phat, such as its extensive distribution network and dedicated after-sales service, to ensure the website accurately reflects the solid spirit of the industry; to building a WordPress interface with clear, user-friendly layout, highlighting product categories such as Pomina steel or Holcim cement. Content was built with real images from projects like the Bac Giang urban area, detailed information about technical specifications and delivery processes, creating customer trust.

Key Features

HTX An Phat’s website stands out with distinctive features, specifically designed for the construction materials industry, clearly expressing the solid and reliable identity of the brand:

  • Strong and Practical Design: Built like a digital construction site, the website uses warm dark color palettes with earthy brown and metallic gray tones, combined with vivid images from real projects like the Da Nang social housing project, creating a sense of solidity and familiarity.
  • Smart Product Categories: Products such as Vicem cement, Hoa Phat steel, or Tunnel bricks are arranged in intuitive categories with flexible filters, helping customers easily choose by material type, size, or construction application, with detailed technical information.
  • Vivid Project Stories: The “Featured Projects” section recreates the journey of supplying materials for major projects like the Bac Giang urban area, using real images and specific data to highlight the scale and quality of services.
  • Unique Material Estimation Tool: The website integrates a “Material Estimation” feature, allowing customers to input project information to immediately receive suggestions about the appropriate quantity and type of materials, providing convenient and practical experience.

Building Sustainable Projects, Connecting Values for Success

The construction materials industry is not just about supplying raw materials, but is the art of laying foundations for sustainable and prosperous projects. HTX An Phat’s WordPress website is a solid digital space where customers can explore products such as Holcim cement, Pomina steel, or non-fired bricks through real images from projects like the new Bac Giang urban area.

Cánh Cam - Web Design Agency uy tín chuyên nghiệp TPHCM
The Results

The website has affirmed the brand’s position on the digital platform, attracting a large number of customers from large contractors to individuals thanks to its practical interface, search engine optimization, and in-depth content, leading to exceptional increases in traffic and consultation requests. Features such as multi-platform compatible design, construction material estimation tools, and flexible product categories have provided excellent user experience, supporting customers to easily access quality solutions.

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