Hospital and Clinic Website Design

Any business looking to maximize its potential needs support from digital platforms – and healthcare businesses are no exception.

This is undeniable, as people increasingly prioritize researching services online before making a decision. Yet, many questions remain: Do healthcare providers really need a website? Does investing in hospital website design generate returns? How can a hospital or clinic website operate effectively?

In this article, CanhCam will answer all these questions for you.

Why does your hospital need a website?

More and more people are choosing clinics and healthcare services via Google or other search engines (in other words, through the Internet). Furthermore, before making an appointment with a doctor, most patients will first look up information about the doctor and the healthcare facility. That’s why your hospital website is so important – it serves as the central hub for all the information your patients need.

Still sounds a bit general, doesn’t it? Let’s take a closer look at 5 key reasons why your hospital needs a website.

1. Create a strong brand impression for users

We won’t go too deep into the importance of branding here – CanhCam will cover this in another article. Instead, let’s focus on what your brand gains with a professional hospital website.

A high-quality hospital website, designed in alignment with your corporate brand identity and enriched with valuable information for patients, will leave a lasting impression. It demonstrates credibility and reassures patients that your institution is trustworthy and worth choosing.

2. Enhance competitiveness

Your business is certainly not the only one in the healthcare field. Competition for patients is strong, and having a professional website is one of the most effective solutions to strengthen your competitive edge in the market.

3. Build patient loyalty

A modern, convenient hospital website that provides useful information, such as access to medical records, healthcare tips, and more, will keep patients returning. This repeated engagement transforms them into loyal customers of your hospital or clinic. We’ll also cover strategies to help retain patients on your website in the following sections.

4. Communicate with patients 24/7

A website operates around the clock, allowing patients to stay connected with your hospital anytime. This enables you to provide timely consultation, share service details, collect patient feedback, and even support patients in tracking their medical conditions for better care and intervention.

5. Unlimited marketing opportunities

Your hospital website is a powerful marketing tool, especially when combined with online advertising platforms. It helps you quickly and effectively reach your target patients without geographical limitations.

Essential features when designing a hospital website

Homepage

• Professional, visually appealing, and well-structured layout.
• Logo, banner, and slogan design that aligns with the hospital or medical facility’s branding.
• Display an overall visual of the website.
• Highlight featured and latest news on the homepage.
• Include an introductory video about the hospital or medical facility.

Introduction module

• General introduction of the hospital or medical facility.
• History of establishment and development.
• Organizational structure and management system.
• Scientific research activities.
• Doctoral thesis projects of the hospital or facility.
• Training, workshops, and graduation information.
• List of medical research projects (with introductions and images).
• Standardized research works conducted by the facility.
• Detailed descriptions of each research project.
• Information of project managers and participating members.
• Development strategies, policies, and orientations.
• Infrastructure planning and construction.
• Legal documents and internal regulations.

News & events module

• News about hospital activities.
• Industry-specific updates.
• Domestic and international medical news.
• Official announcements.
• Highlights of key events.

Medical Q&A module

• Educational content about medical knowledge.
• Information about sexual health education.
• Reference for drug prices and medical services.
• Updates about drug suspensions or recalls.

Useful medical addresses module

• Directory of hospitals nationwide, including by city and province.
• List of reputable medical facilities.

Department module

• Cardiology department.
• Surgery department.
• Dentistry and orthodontics.
• Biochemistry department.
• Blood transfusion department.
• Other specialized departments (if any).

Photo library module

• Photos of hospital activities.
• Images of collaborative events with other organizations.
• Photos from exchange programs with industry partners.
• Activities of hospital organizations (e.g., Party Committee, Youth Union, Trade Union).
• Other event and activity photos.

Search module

• Search by article title or topic.
• Keyword-based search for listed results.
• Other filters based on hospital activities.

Advertising module

• Placement of logos, banners, or ads for partner organizations.
• Ads in banners, left/right sidebars, or other designated areas.

Contact module

• Display direct contact information of the hospital.
• Basic contact form for visitor feedback.
• Suitable online support or live chat options.

Premium hospital and clinic website designs by CanhCam

1. TWG Hospital

Previously, TWG and CanhCam collaborated on a project for the parent company, and TWG was highly satisfied with the website design – not only in terms of interface but also in structure, user-focused UX/UI, and a user-friendly management layout. For the TWG Health Care project, TWG continued to place full trust in CanhCam to deliver a website that is not only visually appealing but also intuitive and user-friendly.

With the goal of creating an excellent user experience, the TWG Hospital website provides convenient features for exploring services and booking consultations, helping patients save time and effort.

2. Cho Ray Hospital

Cho Ray Hospital, a special-class hospital under the Ministry of Health, is a name familiar to almost everyone in Vietnam.

With its advanced equipment, cutting-edge technology, and a team of dedicated, highly skilled doctors, Cho Ray Hospital has built a strong reputation over many years.

For such a prestigious institution, its website had to reflect modernity, innovation, and professionalism. The design also integrates essential features for a hospital website: online appointment booking, doctor schedules, emergency contact, patient search, and more.

3. American International Hospital (AIH)

From the start of the AIH website project, CanhCam focused on two key objectives: developing a platform to introduce the hospital and creating an optimized online appointment system. With a user-centric approach, the website was designed to be intuitive, providing comprehensive information about the hospital, medical services, doctor profiles, news, careers, and health programs.

This enables patients to quickly find what they need and schedule appointments in just a few simple steps.

Since the launch of the new platform, AIH has seen significant growth in customer engagement, online appointment bookings, and brand recognition. The digital solutions developed by CanhCam not only optimized AIH’s operations but also delivered a modern digital experience, improved service quality, and reinforced the hospital’s position in Vietnam’s international healthcare sector.

4. Saigon Eye Hospital

The Saigon – Dong Nai Eye Hospital website was developed with the goal of optimizing the user experience. Built using PHP on the WordPress content management system, the website features a clean, user-friendly interface while providing clear information about services, medical teams, and promotional programs.

This online platform serves as a vital bridge, enabling patients to quickly and efficiently access eye care services.

CanhCam is proud to partner with Saigon – Dong Nai Eye Hospital in reinforcing its position as one of the leading eye care facilities in the region. The website not only supports patients in exploring and choosing services but also strengthens the hospital’s professional image and commitment to high-quality medical care.

Frequently Asked Questions

Why does your hospital need a website?

• Create a strong brand impression for users
• Enhance competitiveness
• Build patient loyalty
• Communicate with patients 24/7
• Unlimited marketing opportunities
  

What essential features should a professional hospital website have?

• Detailed list of services and pricing
• Online appointment booking
• Emergency contact function
• Interactive map to the hospital
• Blog and medical articles
• Detailed doctor profiles
• Feedback and review channel
  

How does CanhCam design hospital websites?

Our partners have been highly satisfied with CanhCam’s hospital website projects – not only in terms of visual design but also structure, delivering excellent UX and UI with a user-friendly admin layout. CanhCam’s designs are modern, advanced, and professional, reflecting the prestige of the hospital. In addition, integrated features such as online appointment booking, live consultation, and other support tools help hospitals operate more efficiently.